---
metadata:
  - name: generator
    content: Diplodoc Platform v5.64.0
alternate:
  - https://www.yandex.ru/dev/direct/doc/en/objects/creative.md
  - https://www.yandex.ru/dev/direct/doc/ru/objects/creative.md
  - href: https://www.yandex.ru/dev/direct/doc/en/objects/creative.md
    type: text/markdown
    title: Markdown version
  - href: https://www.yandex.ru/dev/direct/doc/en/llms.txt?revision=r21714029
    rel: describedby
sourcePath: en/dg/objects/creative.md
title: Creative (Creative)
description: The Creative object contains the parameters of a creative created in Ad Builder. The same creative can be used in multiple ads.
---
> **Documentation Index:** Fetch the complete configuration index at https://www.yandex.ru/dev/direct/doc/en/llms.txt?revision=r21714029


# Creative (Creative)

The Creative object contains the parameters of a creative that was created in Ad Builder.

The same creative can be used in multiple ads.


## Service {#service}

You can build creatives only in the Yandex Direct web interface, an exception are creatives for video extensions that can be created in the [Creatives](https://yandex.com/dev/direct/doc/creatives/creatives.html) service by the [add](https://yandex.com/dev/direct/doc/creatives/add.html) method. You can't edit creatives.

To get creatives, use the [Creatives](https://yandex.com/dev/direct/doc/creatives/creatives.html) service and the [get](https://yandex.com/dev/direct/doc/creatives/get.html) method.

To create an ad with a creative, use the [Ads](https://yandex.com/dev/direct/doc/ads/ads.html).[add](https://yandex.com/dev/direct/doc/ads/add.html) method. To replace the creative in an ad, use the [Ads](https://yandex.com/dev/direct/doc/ads/ads.html).[update](https://yandex.com/dev/direct/doc/ads/update.html) method.


## Type of creative {#types}

The following types of creatives are currently available in the Yandex Direct API:


#|
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**Type of creative**
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**Suitable for ad types**
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**Description**
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IMAGE_CREATIVE
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IMAGE_AD with subtypes TEXT_AD_BUILDER_AD and MOBILE_APP_AD_BUILDER_AD

CPM_BANNER_AD
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Image creative.

See [Image ads / Ad Builder](https://yandex.com/support/direct/en/unified-performance-campaign/create-image) in Yandex Direct Help.
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HTML5_CREATIVE
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CPM_BANNER_AD
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HTML5 banner or image banner in JPG, PNG or GIF format, uploaded as a file.
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VIDEO_EXTENSION_CREATIVE
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TEXT_AD
|
Creative for video extensions.

See [Ad Builder for video extensions](https://yandex.com/support/direct/en/efficiency/video) in Yandex Direct Help.
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CPC_VIDEO_CREATIVE
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CPC_VIDEO_AD
|
Creative for video ads in "Text & Image ads" campaigns.

For details, see [Video](https://yandex.com/support/direct/en/efficiency/video) in Yandex Direct Help.
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CPM_VIDEO_CREATIVE
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CPM_VIDEO_AD
|
Creative for video ads in display campaigns.

See [Video advertising / How to launch](https://yandex.com/support/direct/products-cpm-campaign-video/create.html) in Yandex Direct Help.
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SMART_CREATIVE
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SMART_AD
|
Creative for smart banners in "Smart banners" campaigns.


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|#