By device type
Use targeting by device type to serve ads that match the user’s device type and improve ad relevance. For example, you can choose to show your ads only to smartphone and tablet users, or only to desktop users.
Combine this targeting method with others to choose the best audience for your ads.
Targeting by device type is based on data from the User-Agent header in the ad request.
Available device types
- Computer
- Smart TV
- Tablet
- Smartphone
- Mobile phone
Difference between smartphones and mobile phones
Most modern phones are smartphones. A smartphone is a mobile phone with advanced features and an open operating system that supports multitasking and apps. For example, a mobile browser on a smartphone can display both mobile and desktop site versions.
Mobile phones don't have these features. They are less powerful, used mainly for calls, and support only simplified browser versions (WAP).
Set up targeting
Targeting by device type is disabled by default, meaning ad campaigns are displayed on all device types. To set up targeting:
-
In the Campaigns tab, select an ad campaign or find one using the search bar.
-
Next to the campaign name, click
→ Targeting or select a campaign and go to Targeting. - Press Add a targeting condition → By device type.
- Select the device types where you want to serve your ads.
-
Click Apply and save the targeting criteria.
Reports
The data for each device type is updated hourly and is available at all report levels. To view the report, go to the Reports tab in the main menu and select By device type.
Learn more about reports by device type