Landing pages
Landing pages are single-page sites that Yandex Direct can create based on a description of your business or a link to your site. These sites provide a concise product overview, a request form, and contact details to drive conversions, prompting users to make a call, contact you via a messaging app, submit a form, or get directions to your business.
Landing pages can be accessed even over unstable connections. In a unified performance campaign, you can specify a fallback landing page. When possible, users will be redirected to this page instead of your main site if their internet connection is unstable.
A landing page contains:
- Text and image sections created by Yandex Ads AI.
- Contact details: phone number, WhatsApp, Telegram, MAX, and website.
- Details from your Yandex Business organization: address, reviews, rating, business hours, and other information.
- Product or service catalog with prices.
- Request form.
- Pre-configured Yandex Metrica tag with goals to track conversions, such as phone number clicks, redirects to messaging apps, form submissions, and requests to get directions.
How to add a landing page:
- In a unified performance campaign, you can create a new landing page for Text & Image ads or select an existing one.
- In Quick start and the Campaign Wizard, you can create a new landing page or select an existing one. You can also add a landing page via the Yandex Direct mobile app.
How to create a landing page
You can create a landing page in one of the following ways:
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In the left panel, select Landing pages. In the upper-left corner, click Add. If you're creating your first landing page, click Create landing page in the center of the screen.
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Create a campaign in the Campaign Wizard, then go to the settings, click the site input field, and select Create landing page.
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In Quick start, click Proceed without a site.
You can create a landing page in one of the following ways:
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In the left panel, select Library → Landing pages. In the upper-left corner, click Add. If you're creating your first landing page, click Create landing page in the center of the screen.
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Create a unified performance campaign, then go to the campaign settings, click the site input field, and select Create landing page.
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Create a unified performance campaign, then go to the campaign settings and specify your site. Add a group and an ad. Go to the settings of your Text & Image ad. In the Link in ad field, select Direct to landing page and click Add → Create new landing page.
Choose the information source for the landing page: based on a business description or your website.
- Select your status: organization or professional.
- In the Business name field, enter the company name or the type of business — for example, "Custom embroidery on denim jackets".
- In the Business description field, specify what makes your product or service stand out. Highlight your key advantages: discounts, promotions, delivery options, warranty, and other benefits.
- Link your organization under Organization from Yandex Business so that your landing page can have a request form, reviews, and a section showing your address and location on the map. Alternatively, you may proceed without adding an organization.
- Set up your contact buttons (phone number, WhatsApp, Telegram, MAX, or your website).
Warning
The landing page won't save if you don't add the contact details.
- Tap Create landing page.
- Select your status: organization or professional.
- Specify the landing page URL.
- Link your organization under Organization from Yandex Business so that your landing page can have a request form, reviews, and a section showing your address and location on the map. Alternatively, you may proceed without adding an organization.
- Set up your contact buttons (phone number, WhatsApp, Telegram, MAX, or your website).
Warning
The landing page won't save if you don't add the contact details.
- Tap Create landing page.
The landing page content will start generating — it usually takes less than a minute. Once the generation is complete, the landing page content editor opens.
Have questions?
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