---
metadata:
- name: generator
content: Diplodoc Platform v5.63.2
alternate:
- https://www.yandex.ru/support/direct/en/products-cpm-campaign-frontpage/min-bid.md
- https://www.yandex.ru/support/direct/ru/products-cpm-campaign-frontpage/min-bid.md
- https://www.yandex.ru/support/direct/tr/products-cpm-campaign-frontpage/min-bid.md
- https://www.yandex.ru/support/direct/zh/products-cpm-campaign-frontpage/min-bid.md
- href: https://www.yandex.ru/support/direct/en/products-cpm-campaign-frontpage/min-bid.md
type: text/markdown
title: Markdown version
- href: https://www.yandex.ru/support/direct/en/llms.txt?revision=r21629995
rel: describedby
title: Cost of placement
description: Cost of placing a banner under the search bar or on a new Yandex Browser tab — minimum bids by display region and currency
---
> **Documentation Index:** Fetch the complete configuration index at https://www.yandex.ru/support/direct/en/llms.txt?revision=r21629995
# Cost of placement
The bid or CPM under the search bar or in the new Yandex Browser tab is set according to the selected display regions.
#|
||
**Display region**
|
**For the desktop version of [ya.ru](https://ya.ru/), new Yandex Browser tab, rubles**
|
**For the mobile version of [ya.ru](https://ya.ru/), rubles**
||
||
Moscow and Moscow region
|
January — from 485.
February — from 550.
March–April — from 690.
May–December — from 265.
|
January — from 345.
February — from 395.
March–April — from 495.
May–December — from 190.
||
||
Russia (without Moscow and Moscow region)
|
January — from 385.
February — from 440.
March–April — from 550.
May–December — from 210.
|
January — from 275.
February — from 315.
March–April — from 395.
May–December — from 150.
||
||
Belarus
|::{align="center"} From 185
| >
||
||
Kazakhstan
|::{align="center"} From 140
| >
||
||
Other countries
|::{align="center"} From 25
| >
||
|#
{% cut "Values for other currencies" %}
Bid or CPM on a new Yandex Browser tab
#|
||
Payment currency
|
Moscow and Moscow region
|
Russia (without Moscow and Moscow region)
|
Belarus
|
Kazakhstan
|
Other countries
||
||
KZT
|
1805.56
|
1444.44
|
1027.78
|
777.78
|
138.89
||
||
BYN
|
10.1
|
8.08
|
5.75
|
4.35
|
0.78
||
||
USD
|
4.66
|
3.73
|
2.65
|
2.01
|
0.36
||
||
EUR
|
4.06
|
3.25
|
2.31
|
1.75
|
0.31
||
||
CHF
|
4.61
|
3.69
|
2.62
|
1.99
|
0.35
||
||
TRY
|
24.62
|
19.70
|
14.02
|
10.61
|
1.89
||
|#
{#currency}
{% endcut %}
All amounts do not include VAT.
If the values of the bid or CPM for the selected display regions are in different cells of the table, use the higher value. Set a bid or CPM higher than this value, and the banner will be served under all criteria.
> For example, you selected Moscow and Moscow region:
>
> - Bid < 690 rubles, the banner is not served.
> - 495 rubles ⩽ bid < 690 rubles, the banner is only served on the mobile version of [ya.ru](https://ya.ru/).
> - Bid ⩾ 690 rubles, the banner is served in Moscow and Moscow region on different devices.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://www.yandex.ru/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
