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    content: Diplodoc Platform v5.63.2
alternate:
  - https://www.yandex.ru/support/direct/en/products-cpm-campaign/genres-and-themes.md
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  - href: https://www.yandex.ru/support/direct/en/products-cpm-campaign/genres-and-themes.md
    type: text/markdown
    title: Markdown version
  - href: https://www.yandex.ru/support/direct/en/llms.txt?revision=r21600477
    rel: describedby
title: Genres and subjects
description: How to set up ad impressions by genres and subjects in Yandex Direct display campaigns — configure targeting, reach forecast, and analyze results
---
> **Documentation Index:** Fetch the complete configuration index at https://www.yandex.ru/support/direct/en/llms.txt?revision=r21600477


# Genres and subjects

Place ads on pages and in videos of appropriate categories. The audience for the campaign is selected on the sites of the specified genres and categories. If you understand what content your potential customers are viewing or what topics they are interested in, display the ads on resources with categories related to your product. For example, place an ad for your new sauce inside a cooking video or offer skiing equipment to people who are on a site about sports and active holidays.

## How to configure {#settings}

You can enable impressions by genre and subject when creating an ad group. Under **Impression criteria**, click **Genres and categories** and select relevant targetings. Specify at least three genres or categories to ensure sufficient reach.


![](../_assets/categories.png =400x){.border-yes}


You can use genres and categories together with targetings based on gender, age, and income. You can't use genres and categories together with [other retargeting criteria](https://www.yandex.ru/support/direct/en/impression-criteria/retargeting-lists.md#how-to).

## Reach forecast {#section_w51_zds_33b}

Check how many users may see ads from a particular group using the [reach forecast](https://www.yandex.ru/support/direct/en/products-cpm-campaign/mediaplan.md).

## How to analyze the results {#statistic}

To evaluate the campaign results:

- Create multiple ad groups.

- Add genres and subjects for each group.

Use the **Genres and categories** dimension in the [Report Wizard](https://www.yandex.ru/support/direct/en/statistics/new-reports-wizard.md) to view impression statistics for each group. Pages and videos used for ad placement can belong to multiple subjects or genres at the same time. This means that impressions are counted for each subject or genre. But the **Total** row in the report includes each impression only once.

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