Step 3. Put together your ad

Ad title

In the title, specify the product or service you are advertising. If possible, add the most important characteristic that will help users make a decision to place an order. Let the user know that they have found exactly what they were looking for.

Flights to the moon starting at 79,990 rubles.

Travel to space

Additional title

Your ad may display without a second title, even if you added one. You can use the second header to indicate additional advantages of your product or service, but the ad should still be complete without it.

An unforgettable experience!

Offer only good until September 1!

Ad text

Describe your offer and what sets it apart from the competition. Include details that will help potential customers decide whether to place an order. Use numbers and wordings that are as specific as possible.

Tour Reiner Gamma and the alien intelligence base! Book online!

Luxury vacation on the edge of the world! Huge selection of tours. Discounts and gifts!

Link in ad

Select the protocol used by your website (HTTP or HTTPS) and enter a link to the page containing a description of the advertised product or service. If the user is not able to immediately find the information they read about in your ad, they are more likely to leave your website.

If you don't have a website, you can create an ad without a link to a site. Just create a Turbo page using preset blocks in Ad Builder, or fill in your contact information in the vCard section.
Display link

A display link is a pseudo-address for the page that will display in your ad as an extension of your site address. Use a link that is easy to read and allows the user to understand which page they will land on after clicking your ad.


If you have a photo of your product, upload it. An image makes your ad stand out and helps users understand what you are offering them at a glance.

Images in ads only display in ad networks. When your ad is being served, the image may be cropped or proportionally resized to match the ad block settings, so it's best not to use text in images.

Learn more about images in ads.

You can add up to eight links landing on different sections of your site or Turbo page to interest your leads. For example, Hot deals, Delivery, or Guarantee. The maximum number of sitelinks is shown in expanded format ads in search results.

Ads that include phone numbers, company hours, and metro stations are more likely to build trust with users and shorten their journey to contacting you.


  • Check to ensure that your ad meets the formatting requirements. An incorrectly formatted ad will get rejected during moderation and have to be edited.
  • Review how your ad will look:

  • Add another ad that advertises the same product or service but with a different text or additional elements. If you have a few ads in your group, Yandex Direct will automatically choose the most effective one over time and start displaying that one more often.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

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