Industry average metrics

Industry average metrics is a report in Yandex Metrica that shows how your site's metrics compare to the average values for your industry. It helps you understand how well your site performs against other companies in the selected industry, and gives you industry benchmarks to rely on when making decisions.

How it works

Yandex Metrica automatically determines your site's industry, type, size, and country, and groups similar sites into industry clusters. For each cluster, average metrics are calculated: the median and percentiles.

The graph shows three lines at the same time: your site, your closest competitors (if available), and the industry as a whole. The data is anonymized and aggregated, and it's updated once a week.

Available data

You can select an industry using the following filters:

• Country
• Site type
• Theme and subtheme
• Business size

The comparison report includes the following metrics and dimensions:

Metrics

• Sessions: Compares the total number of sessions on your site with the median session count of industry participants over the same period.

• Time on site: Compares the average time users spend on your site with the average time for industry participants.

• Page depth: Compares the average number of pages viewed by users on your site with that of industry participants.

• Bounces: Compares the bounce rate on your site with the average bounce rate of industry participants.

• Sessions with product views: Compares the total number of sessions with product views on your site with the median value for industry participants over the same period.

• Conversion to product views: Compares the average share of sessions with product views in the total session count on your site with the median value for industry participants over the same period.

• Sessions with adds to cart: Compares the total number of sessions when products were added to the cart on your site with the median value for industry participants over the same period.

• Cart conversion: Compares the average share of sessions when products were added to the cart in the total session count on your site with the median value for industry participants over the same period.

• Sessions with purchases: Compares the total number of sessions with purchases on your site with the median value for industry participants over the same period.

• Conversion to purchase: Compares the average share of sessions with purchases in the total session count on your site with the median value for industry participants over the same period.

Dimensions

• Dimension by traffic source type. Compare your session count and engagement metrics with your closest competitors across different traffic sources.

• Dimension by device type. Compare your session count and engagement metrics with your closest competitors across different device types.

How it's different from the “Market averages” dashboard

The “Market averages” dashboard compares your performance with that of your closest competitors — sites with a similar audience — while the “Industry average metrics” report shows average data across the entire industry. These two data sets complement each other and are presented together in the “Industry average metrics” report.

Who can access

This report is available to all users who have the Get access to market reports option enabled.

How to find the report

1. In the Yandex Metrica side menu, go to Reports.

2. Open Market averages → Industry average metrics.

Questions and answers

Can I see specific sites from my industry?

No. Only aggregated, anonymized statistics are available.

Is my data included in the industry averages?

The calculation includes data from sites that agreed to share anonymized statistics — that is, sites that have the Get access to market reports option enabled in their tag settings.

How often is the data updated?

The data is updated once a week.

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